Heritage Printing supports “Joy to the Carolinas” event at Bank of America Stadium

It was a great blessing for the staff at Heritage Printing, Signs & Displays to share the joy of Christmas with over 900 local children this week. Heritage had the pleasure of working with Clarke Allen Events to support Coca-Cola Consolidated and the Carolina Panther’s first annual “Joy to the Carolinas” event held at Bank of America Stadium in Charlotte, NC on Tuesday evening, December 10th.

This event positively impacted the lives of over 900 local children by giving them toys, food, shoes, clothing, haircuts and health services.

Heritage produced signage, displays and visual graphics that transformed an area of the stadium into a Christmas wonderland that brought great joy to the children and their parents who participated.

Many of our Charlotte area employees and their spouses volunteered at this evening event as part of our company’s commitment to honor God by serving the needs of others in our community.

See the awesome coverage from Matt Harris at WSOC Channel 9

You may contact Heritage Printing, Signs & Displays at 704-551-0700, [email protected] or for more information.

Heritage Printing, Signs and Displays is a Veteran-led visual communications company that strives to honor God and serve others with locations in Charlotte, NC, Waldorf, MD and Washington, DC.

Why is Loop Stitch a Good Alternative for Booklets that need to go into a three ring binder?

What is Loop Staple or Loop Stitch Booklet Binding?

Loop Staple binding, also called loop stitch binding, is a specialized technique of binding booklets using a custom formed staple. This special staple is inserted through the binding process to bind the booklet in a way that leaves a metal loop at measured points on the spine of the booklet. These loops align with a three ringed binder or can be adjusted to match any type of folder or binder provided. Loop staple binding allows for a professional looking combination of a bound booklet and any accompanying ring style binder among other advantages.

Loop staple binding is a great booklet binding method for creating professional booklets that have the ability to be inserted into a three ring binder but still remaining bound if removed.

 Advantages of loop staple binding:

Loop staple binding offers three main advantages over drilled holes, the most common alternative method used for allowing a folder insert.

  1. The metal to metal connection causes much less friction than paper to metal so this type of booklet will slide smoothly along the rings even when loose leaf-bound materials are being used in the same ringed binder.
  2. By moving the insert holes to the outside of the spine, loop staple binding avoids the loss of text or image space that occurs when drilling holes into printed products.
  3. Loop staple bound inserts and booklets lie flat in an open binder, providing greater functionality, allowing full spread images and a more professional appearance.

Design Considerations

  • Spacing and number of loops can be adjusted to fit standard or custom ring metals
  • When working on a non-standard sized product, please provide a sample of the binder to ensure proper loop positioning.
  • Loop staple bound booklets extend further from the rings than hole drilled materials, about a half inch or one centimeter. Because the loops are outside of the booklet verses drilled holes which are inset, you might want to consider adjusting the finished size and making the face dimensions shorter to avoid unintended overhang outside of the binder.
  • Spoilage rates for loop staple bound products may be higher than for similar saddle stitched books because of the precision required when binding the books. 

What size are the loops in loop staple binding?

Heritage Printing is are able to produce a 6mm or approximately a ¼” loop staple.

Oversized loops fit bigger binder rings, not bigger loads. Contrary to common belief, oversized loops do not provide additional strength. In fact, the strength is slightly less due to the additional stress the extra pages will put on the loop staple. Because the same length of wire can cause bending or warping. The same limitations that apply to 6mm loops should be used as a guide for oversized 8mm loops. Heritage doesn’t provide 8mm loops.

For best results, limit your loop staple binding projects to a maximum of 48 pages of 80lb coated text. Going beyond this many pages in a loop staple bound booklet tends to cause binding failure after some use.

If you are planning on having booklets printed and are considering a saddle stitch binding method or drilled holes, loop staple binding is a great way to get the best of both worlds while improving the overall professional feel and functionality of your booklet. Heritage Printing has perfected the loop staple booklet binding process and has been providing this service for over two decades.
When you need a professionally produced and loop staple bound booklet Heritage Printing is just a call away. Get started on your project right away by sending us a quote request.

How Lobby Signs Will Improve Your Business.

Improve your customer experience.

Imagine a customer is coming to your location for the first time. They have pulled up directions on google maps and have followed them precisely. They park and get out of the car, look around to see a dozen possible doors that could be their destination. Anxiety arises as they embark on the hunt to finish their expedition to arrive at your location. Hopefully you have conveniently located signs to make this an easy task and they walk directly to the door to which the signs have lead them. They open the door and enter. From this point there are two likely scenarios:

  1. They are greeted by a smiling face sitting behind a desk that is ready to answer any questions. The first question being “Is this (your business name here)?”.
  2. They see a well designed and appropriately place lobby sign that has already answered their first and biggest question.

The first scenario is a customer experience when there is no lobby sign. The time between them entering what is likely to be your office and them confirming it IS your office might seem small but for some it’s a long moment of uncertainty. This is at least a moment of discomfort that is at the forefront of your on location customer experience. 

Now imagine that same customer walking into your business and even before they fully enter the building they see your lobby sign that says “You are at the right place”. There is an automatic sensation of relief as their destination has been confirmed and they can relax and start to enjoy the rest of your customer experience. Given that their experience started long before they reached your business location, you should be mindful of every step, especially that first step they take across the threshold of your business. It may seem like a small improvement when considering one experience but scaling it up to one hundred customer experiences a week and it will quickly become a good investment to improve even half of those experiences. 

Create a lasting first impression.

Entering your lobby is the actual first impression your customers will have. You have a website, and probably sales people that may have hinted at what your company is and what you are about but entering your office lobby or waiting area is the first tangible example of what you want to portray to them.  We are visual creatures by nature and the scenery, interior design, choice of lighting and most of all signs and graphics play a large role in the visual impact and impression we get upon entering and take with us when we leave. With lobby signs and graphics you have the power to form that first and lasting impression and cater it to the benefit of not only your business, but both your present and future customers. 

Invoke positive emotions.

When we enter an environment, like a business, there is an effect that environment will have on our attitude and behavior. In fact, there is enough evidence of this to support a new field of study that was introduced in the 1960’s called Environmental Psychology which explores the effects our environment can have on us. Decades of research has shown that light sources and direction, the colors used for the walls, the texture of the upholstery, even the height of the ceiling can invoke a positive or negative emotion. It’s not a far stretch to include visual graphics like lobby signs or custom wall graphics in the way they affect the occupants of that environment. With a well designed and crafted lobby sign, wall wrap or other interior design graphic elements you can create a calming sense of warmth, invigorate creativity or invoke a feeling of security when someone enters your lobby. You could even disrupt a positive disposition by lacking any interior design appeal or branding graphics to show you are committed to a great experience. 

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Improve brand credibility.

When you enter any one of a nationally recognized brand’s locations you will undoubtedly see branded graphics and signage somewhere, if not everywhere. From large logo emblazoned lobby signs to custom printed wall paper covering the entirety of the interior, there are elements that create a sense of credibility and notoriety. It’s a symbolic element to this brand’s consistency and credibility and it unifies all the locations so you know you can expect the same level of service from any of their locations. This kind of credible brand representation can be utilized for your business whether it is one location or many. If it is your first location it will appear that you are much larger than just this office which will only relax most customers. Well designed graphic elements portraying your business in a credible way will improve your brand’s credibility one experience at a time as well as improving the customer experience when they are there. 

Heritage Printing has experienced designers and project coordinators that are adept in turning your brand into flawless and intentional lobby signs and graphics. From a professional standoff mounted acrylic sign or rustic wooden sign with dimensional letters to custom printed textured wall paper we can turn your office lobby into an ideal visual environment to receive your guests.