Graph Expo 16 is the most innovating and exciting exhibition of Digital, Inkjet, Offset, Flexo, Gravure and Hybrid technologies, products and services for the Commercial, Transactional, Converting and Package Printing, Publishing, Mailing, In-Plant, Photo Imaging, Marketing and Industrial Printing industries in 2016!
Monday, Sept 26 at the Orange County Convention Center – North | Orlando, Florida Heritage Printing & Graphics President Joe Gass will be a feature seminar presenter.
Titled: “How We Profitably Grew Our Commercial Printing Business By Adding Wide Format Printing & Finishing Capabilities”
There is a whole new world out there for those who want to grow their business and become more valuable to their customers. With an array of wide and grand format printing and custom contour cutting technology available, there is ample opportunity for those who can think outside the box to offer creative solutions for their client’s event and venue signage, storefront and visual communications display.
What will you learn?
How wide format printing capabilities could successfully transform your commercial printing environment.
How wide format can make you much more valuable to your existing clients.
How wide format will make you much more attractive to potential clients.
Common pitfalls of entering the wide format marketplace and how to avoid them.
How to create a work environment that attracts great, new employees & customers.
At last year’s Graph Expo in Chicago, Joe’s seminar was among the Top 10 of the most attended seminars. He elaborated on his printing experience, print technology and how Heritage expanded commercial printing to additionally offer wide format printing of signs, banners and custom made event displays.
A “snippet” of Joes’ presentation:
During my years as the president and co-owner of Heritage Printing & Graphics, I have experienced a lot of things that have changed the way I live my life and lead our business. I have navigated our business through the highs and lows of the economy and have been party to events that have greatly shaped how I view life and make decisions today. I have seen amazing changes in technology and communication that have revolutionized how we run and grow our business.
Expanding the Business
In 2008 I was also beginning to see that life in the printing industry was about to change again, and that my new home town of Charlotte, NC, would be a place for us to extend the reach of our business and possibly add new production capabilities to our offerings. Through a variety of new relationships, I became exposed to the wide-format printing industry and the world of event signage. At first it was extremely alien to me; the process and methods were different, the competitors were different, and the type of employees and their skill sets were very different.
Heritage Printing Charlotte
We opened the doors to our first wide format production facility in Charlotte, NC, in November of 2009. The early days of this new venture were both exciting and terrifying, I was learning something new by the hour. It was like starting all over again, after so many years of being the guy with all of the answers, I was now the one with all of the questions.
I watched our team in Maryland go from being highly skeptical about the investments I was making in wide format technology in Charlotte, to embracing it as a valuable tool in meeting our customers’ marketing and communication needs. In 2014, wide and grand format production represented more than 40% of our business revenue and exceeded 50% in 2015.
Our wide format and commercial printing initiatives would have been largely fruitless if had we not embraced the amazing attributes of Internet marketing. We began aggressively marketing our company on the Internet via search engine optimization and social media campaigns beginning in the spring of 2008 with the launch of the Charlotte sales office and our www.HeritagePrintingCharlotte.com website.
Internet marketing has also totally changed the way we pursue new account acquisition. By the end of 2013, sales staff and long timelines to develop new clients were abandoned to deploy trained project coordinators that respond to calls, emails, and live chat sessions generated from our internet presence.
Heritage can be found in the top three of more than 200 different Google searches for targeted phrases that we track the markets we serve, as well as, in some cases, regional, national, and international front-page exposure. We currently attract more than 400 new prospects to our two websites each business day!
In August of 2016. Heritage expanded again with the opening of 2 new locations under the brand Heritage Custom Signs & Displays. We recognize that customers’ needs are ever-changing, and adapting to them in a timely manner is critical to customer satisfaction. Our process has a maximum response time of 30 minutes, M – F, 8:00AM – 7:00PM, with most quotes in 15 minutes or less.