Marketing for Printers – Local Internet Marketing

Internet Marketing: noun the action or business of promoting, selling products or services online.

With the internet growing by the second, the opportunities to promote your products and services are immense, so large that it can seem overwhelming. Some fundamental local campaigns will get you noticed.

N.A.P. (name, address & phone) is critical, start with your Google My Business (GMB) listing, most citations pull your NAP from your GMB listing, so make certain it’s complete and correct.

Choose the most appropriate category as possible for your primary category. If you are unsure, check your competitors listing. List the categories you fulfill, but don’t select misleading categories, it’s better to have 8 accurate categories than 10 category listings with 2 that you don’t fit under.

An accurate business description is important, briefly describe what you have to offer. Stay away from long lengthy descriptions, even if the citation (your business listing on a directory) will allow it, people do not want to read your company story, it should be on your website if they do.

Business hours are often the first item visitors are seeking when searching for your offerings. Make certain that your business hours of operations, even holidays are correct. If you offer after hours availability, add that too.

Your website URL (uniform resource locator) AKA domain name, should be a full path, meaning: https://yoururl.com. Notice the S at the end of http, that means you have invested in a secured server, a very important aspect of your website and online visibility. (www. is no longer necessary).

If you have a service with a price, add it to your listing. Make certain you keep these updated, having the incorrect price online will do more harm than good. It’s best to leave it blank if you are not going to monitor it.

Accessibility is good if you have handicap parking and a ramp. Amenities are another aspect that will persuade visitors to choose your business, Free Wi-Fi and Veteran Led are influencers, use them to your advantage if they apply.

List your preferred payment methods, it’s best to provide only the ones you use and omit the ones you do not accept. People will get aggravated when they feel mislead, especially if they are in the purchasing funnel.

Photos tell your story visually and may impress your potential visitor. Take the best photos possible of your facility, products and people.

Lastly, there are thousands of directories available online, attempting to validate all your listings is an impossible task, BUT there is good news. Focus on your GMB listing first, then your social media accounts, then look at what directories your competition are utilizing and consider claiming those listings. There are SaaS (software as a service) available that will offer you a dashboard that will enable you to populate nearly every field, even videos. Yext has developed a software program that is very robust because they have paid premium accounts with a large number (over 70) of directories. There are agencies that provide a local service too, Whitespark is well renowned for their ability to help businesses with their local presence.

Kevin Smith
Marketing Manager
Heritage Printing

Window Graphics FAQ

Window Graphics

How much do window graphics cost?

Price of window graphics are determined by the amount of graphic design needed, the type and amount of vinyl to be used, and the installation. An average cost from recent orders were in the range of $2,000 to $3,000 with installation.

Exterior Window Frosting

Exterior Window Frosting

Do you serve residential or just commercial?

Commercial, we are setup for mid to large jobs, single orders rarely fit in our bandwidth, so we can’t be competitive in price.

Do you provide window graphics for vehicles?

We make fleet graphics, which are orders for multiple vehicles. We do not make single order vehicle window graphics.

Interior Window Frosting

Interior Window Frosting

Can you use my image?

Maybe, depends on the resolution. A low-resolution file will be distorted.

Can you create an image for me?

Yes, we have numerous graphic designers on staff to assist with any imagery you need.

Window Decals

Window Decals

Do you offer frosted privacy window vinyl?

Yes, frosted is a term for a print pattern. We have the capabilities to print white ink and produce any pattern. We an install to any glass, interior or exterior.

Storefront Window Graphics

Storefront Window Graphics

Can I see through the window art?

Yes, we can print on a perforated vinyl that has see-through capabilities.

Can the graphic be cleaned?

Yes, we recommend using a mild soap and warm water.

Window Graphics

Window Graphics

Can it be removed?

Yes, vinyl adhesiveness is measured by “Tack”. We have a variety of “low-tack” vinyls that can easily be removed.

Can the vinyl be reused?

In most cases no. We can print smaller murals on a “low-tack” vinyl that can be re-attached. Larger pieces of vinyl will stretch on removal and not adhere properly a second time.

Window Frosting

Window Frosting

Will the vinyl damage our glass?

In most cases, no. We provide site surveys to ensure the proper vinyl is being applied to the appropriate surface.

What is first and second surface mean?

First surface is applied to the viewing side of the glass, typically the exterior. Second surface is reverse or “mirror image” printed and adheres to the interior side of the glass.

Window Graphics

Window Graphics

What are the advantages of second surface application?

Second surface application deters vandalism and protects the window art for a longer life expectancy.

Window Lettering

Window Lettering

How long does it take to get my window wrap?

Our turn times are 5-10 days from proof approval, we offer expedited services for “Rush” orders.

How long will it take to install?

We estimate 2-3 hours on a typical install.

Window Striping

Window Striping

Do you install after hours?

We work at your convenience, weekends and after-hours installation times available.

Kevin Smith
Marketing
Heritage Printing

Publications Printers

Publications Printer

Publications Printers

Publications Printers

How do you select your printer?
#1 answerWe use the same printer, we always have.”

Does your printer provide good, bad or OK services and products?
Top answer “They are OK.”

If your car mechanic provided you with “OK” service, you would find another mechanic. Long gone are the days of being moderately satisfied with a service or product. Today we can instantly research a company and find product prices and the reviews from their customers to form an educated opinion.

Publications Printers

Publications Printers

Heritage Printed was founded in 1977, in our family garage in Leonardtown, Maryland. We proudly serve the Southern Maryland and Washington DC areas locally, as well as many clients nationally with high quality publications.

We refuse to just be “OK,” especially with our customer service. Every staff member understands and accepts our Core Values as the culture of Heritage Printing. We know what we can control and it’s our service to you, we are proud of our hundreds of positive reviews on Google.

Publications Printers

Publications Printers

The publications we print are high quality. We have invested heavily in top-quality equipment and technology. This enables us to produce magazines, booklets and newsletters at great quality and fast rates.

Publications Printers

Publications Printers

Why “settle” for less than you deserve, when you can be appreciated and receive quality marketing materials to promote your company.

Publications Printers

Publications Printers

Customer Review via Google+

“I honestly can say that I have never been more impressed with a company’s ability to deliver exactly on their promises, with above and beyond customer service and a sincere commitment to offer the best experience possible to their customers. I wish all companies had the level of commitment that Heritage did, and rest assured they are my go-to people in the future.”  Jeanette Morelan

Kevin Smith
Marketing
Heritage Printing