Branding and Name Recognition

Branding and Name Recognition

Branding and Name Recognition

The ultimate goal for any marketing manager for a business is name recognition for his client.  When people, clients, prospects and the public in general understand the message and associates it positively to the business, it’s regarded as branding and/or name recognition.

A good marketing campaign will incorporate memorable aspects like a logo, a phrase, a song or character that will immediately be associated with the intended company.  Here are a few examples, do you recognize the brand?

  1. Green Lizard – Auto Insurance
  2. Swoosh – Athletic Apparel
  3. Bitten Apple – Computers
  4. Golden Arches – Fast Food
  5. VW – Compact Cars

These 5 simple examples utilize letters, symbols and characters to achieve their name recognition and branding message.  How many did you guess correctly?

  1. Geico
  2. Nike
  3. Apple
  4. McDonalds
  5. Volkswagen

The common denominator for each of the 5 examples is consistency.  Repeatedly placing the same or very similar image, character or phrase to its audience successfully.

How does your company’s brand compare to your competitors?

At Heritage Printing & Graphics, we understand branding as well as anyone, the importance of consistency is mammoth and we provide that for our customers.  One aspect that can never be overlooked is exact color matching.  Our system is flawless so we can guarantee exact color matching of company logo and brand, that’s an impressive statement!

We enable our customers the luxury of brand recognition throughout every product we manufacture; from newsletters and magazines, to signs and vehicle lettering, the consistency we provide in our marketing materials, designs and campaigns propels our customers ahead of their competitors.

I encourage you to ask yourself if your company could use better branding, could name recognition improve your quarterly sales quotas?  Heritage Printing & Graphics is the company that can produce your marketing materials and create the consistency needed to reach these goals!

Joe Gass
Heritage Printing & Graphics
2639 Connecticut Ave NW, Washington DC 20008 (202) 609-9761
2739 Interstate Street, Charlotte NC 28208 (704) 551-0700
22725 Washington Street, Leonardtown, MD 20650 (888) 777-9776

Leonardtown Printer Donates Historical Display to SMCPS

SMCPS

At Heritage Printing & Graphics, we strive to give back to our community.  We feel very passionately about schools, military servants and organizations that strive to enhance our local communities.

Here is a recent article regarding my brother Steve Gass and a donation he made on behalf of Heritage Printing to St. Mary’s County Public Schools (SMCPS).  I hope you enjoy the article.

Steve Gass (left of display) is joined by school board members and Superintendent Dr. Michael Martirano (r)

A Leonardtown printing company has made a donation to St. Mary’s County Public Schools (SMCPS) that will eventually be on display at the Captain Walter Francis Duke Elementary School, now under construction.

The display on Captain Duke’s life and legacy was in the window of Heritage Printing & Graphics on Washington Street in downtown Leonardtown.  School Superintendent Dr. Michael Martirano said he walked by the window one day and saw the display and admired it.

Well, Steve Gass, one of the sons of the company’s founders Allen and Margaret Gass, has donated that display to the school system.  It can now be seen in the lobby of the SMCPS headquarters on Moakley Street and will be moved to the new school when it opens.

Gass told the school board at their regular meeting on Tuesday that he grew up in Leonardtown and heard about Captain Duke.  He said his family is “very much a military family” and appreciates the heroics of Leonardtown’s homegrown hero.  “Naming the school was the best thing anybody could do,” he said.

Heritage Printing has two locations, in Leonardtown and Charlotte, NC, with Steve’s brother Joe running the Charlotte facility.

Captain Walter Francis Duke was a World War II flying ace who’s P-38 was shot down on June 6, 1944.  A plane with a number matching his P-38 was found in 2012 in a cleared jungle in what is now Myanmar.  Duke’s family is awaiting the return of his remains for proper burial.

During a break in the school board meetings, Gass joined the board members and superintendent for a picture in front of the display in the lobby.

Joe Gass
Heritage Printing & Graphics
2639 Connecticut Ave NW, Washington DC 20008 (202) 609-9761
2739 Interstate Street, Charlotte NC 28208 (704) 551-0700
22725 Washington Street, Leonardtown, MD 20650 (888) 777-9776

Improve Your Newsletter

Improve Your Newsletter

Improve Your Newsletter

Direct mail newsletters and email newsletters are excellent for bringing awareness to a company, its brand, services and products.  Newsletters have proven to be an effective form of marketing for businesses of all sizes.

Here are some newsletter tips I use:

  1. Customer testimonials not only add credibility to your newsletter, it also acknowledges the client as an established and satisfied customer.  When brought to their attention, the customer will appreciate the mentioning of his company and brand, thus improving retention.
  2. It’s a good idea to keep track of your email newsletter recipient’s birthdays (social media helps a lot here) and send them a product discount with that edition of your direct mail newsletter.
  3. Schedule your newsletter to be received on a consistent basis.  Your loyal readers will appreciate the timeliness and increase expectations prior to the arrival.  This is easy with our mailing services and fulfillment options.
  4. Become the expert in your industry by answering questions, providing “How To” tips and links to websites/articles that support your statements.
  5. Have a “Special Offer” or “Discount” section to your newsletter.  This will generate interest, increase sales and provide options for tracking your newsletters effectiveness.
  6. Utilize your website as a portal for your newsletter.  This will increase your Internet presence and help with your search rankings.
  7. Always respond to inquiries either by phone, email, text or online replies.  When posting on your website, respond within 2 business days to all questions.

These seven tips can be the difference between a newsletter that gets read and acted upon and one that is deleted or trashed upon arrival.

Heritage Printing is the DC leader in direct mail for newsletters, catalogs and various marketing materials.  We offer turnkey mailing services and fulfillment services!

Joe Gass
Heritage Printing & Graphics
2639 Connecticut Ave NW, Washington DC 20008 (202) 609-9761
2739 Interstate Street, Charlotte NC 28208 (704) 551-0700
22725 Washington Street, Leonardtown, MD 20650 (888) 777-9776