There’s a WIDE new world of opportunity to grow your commercial printing business and increase your value to your customers! For those willing to step outside their comfort zone, offering creative wide format solutions can be just the “ticket” to differentiate your company from your competitors. Join Joe Gass, President/CEO of Heritage Printing & Graphics in Washington, DC and Charlotte, NC, as he explores the quickly-evolving world of wide format printing and finishing, and learn how this second generation printer has, over the past seven years, successfully transformed a 40-year old commercial printing business. Here you will learn how to rethink the wide format marketplace as a potential profit center for your business.
PICA Fall Conference
What you will learn:
How wide format printing capabilities could successfully transform your commercial printing environment
How the ability to provide wide format printing can increase value to your existing clients
How wide format printing will make you a much more attractive vendor to potential clients
Common pitfalls of entering the wide format marketplace “and how to avoid them
How to create a work environment that attracts great new employees and customers
Who should attend:
Anyone wanting to be more relevant to their clients and prospects, and grow their business more profitably. Anyone considering adding wide format printing to their list of capabilities and/or expanding their wide format printing and finishing capabilities. Also perfect for anyone struggling to recruit and develop the next generation of talent.