We hire marketing managers to help us focus on our advertising, branding and PR, that is the first step.
Promoting your business is vital for growth, done correctly through direct mail, newsletters and personalized mailings it’s effective and can bring in more prospects. A good marketing strategy coupled with a frugal advertising campaign will get your company more opportunities.
All the leads in the world don’t equal sales! Marketing is step 1, sales is step 2 and arguably the most important, along with providing value to the customer. The means to sell your products, services and company is vital to generating sales.
Here is a simple 5 step process for growing a business:
Marketing/Advertising to generate leads
Sell your services as the solution
Process to manufacture the product
Deliver as promised
It all sounds so very simple, but any miscue at any step will cost you a valuable and potentially long term customer.
I could define in depth the Heritage method for successful business management, but instead I will focus on step 1; Marketing & Advertising.
Few companies in the Charlotte area can provide a business with the turn key marketing and promoting materials that Heritage Printing & Graphics offer. All work is done in-house by our dedicated team of professionals. From concept to completion, we get the job done right, on time and on budget!
If you feel your marketing strategy could use a boost, call me personally to discuss your process, I will be happy to offer solutions that have been very successful to many of our clients.
Joe Gass Heritage Printing & Graphics Charlotte, NC 2739 Interstate Street, Charlotte NC 28208 (704) 551-0700 2639 Connecticut Ave NW, Washington DC 20008 (202) 609-9761 22725 Washington Street, Leonardtown, MD 20650 (301) 475-1700