Trade shows are a proven way to showcase your company’s products and services, but it can be challenging to stand apart in what can seem like a never-ending sea of trade show booths and trade show displays. Here are a few tips to ensure your company gets noticed before, during, and after the trade show event:
Send teaser pre-show mailers that encourage prospects to visit your booth. Include a raffle ticket for a giveaway, promote a prize drawing, or encourage recipients to stop by your booth for a free giveaway item.
Attract visitors with a delicious treat they can’t resist, such as homemade cookies, cupcakes, ice cream bars, cinnamon rolls, or even full-size candy bars wrapped with your marketing message.
In addition to having a widescreen display that offers engaging, informative content, videos, and product highlights, remember that print materials (including business cards, brochures, catalogs and flyers) are a must for ensuring visitors will remember you after they walk away.
Use a spotlight to draw attention to a new item or promote a “show special” or “best seller” item. Consider offering a significant discount for placing an order during or within a few days of the event, and have promotional flyers ready to pass out detailing any exclusive offers you provide.
Be on the ball when mailing follow-up information. If you’re on the road, email someone at the office daily with requests to send info packets immediately.
Consider sending a mailer shortly after the event that includes a thank you card or flyer featuring a photo of you and/or your booth (to spark memory), a small promotional item, and a sample or trial offer of your product. You may also wish to promote an extension to any exclusive offers you marketed at the event. Let us help you create a stunning trade show booth, trade show graphics and marketing materials that will not only get you attention at the event but also help turn new prospects into happy, long term customers!