{"id":2875,"date":"2016-11-17T05:29:19","date_gmt":"2016-11-17T09:29:19","guid":{"rendered":"\/blog\/?p=2875"},"modified":"2022-09-29T08:04:18","modified_gmt":"2022-09-29T12:04:18","slug":"how-to-start-a-newsletter","status":"publish","type":"post","link":"https:\/\/heritageprinting.com\/blog\/how-to-start-a-newsletter\/","title":{"rendered":"How to start a Newsletter"},"content":{"rendered":"<p><span style=\"color: #000000;\">Company <a href=\"https:\/\/heritageprinting.com\/products\/newsletter-printing.php\">newsletters<\/a> are an excellent portal to connect with your client base. Monthly, quarterly or on any delivery schedule, satisfy your audience with a newsletter that will be read and saved far longer than any email.<\/span><\/p>\n<figure id=\"attachment_2874\" aria-describedby=\"caption-attachment-2874\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><a style=\"color: #000000;\" href=\"https:\/\/heritageprinting.com\/products\/newsletter-printing.php\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2874\" title=\"Booklet Printing\" src=\"\/blog\/wp-content\/uploads\/Newsletters_04.jpg\" alt=\"Newsletters\" width=\"800\" height=\"535\" srcset=\"https:\/\/heritageprinting.com\/blog\/wp-content\/uploads\/Newsletters_04.jpg 1200w, https:\/\/heritageprinting.com\/blog\/wp-content\/uploads\/Newsletters_04-300x201.jpg 300w, https:\/\/heritageprinting.com\/blog\/wp-content\/uploads\/Newsletters_04-768x513.jpg 768w, https:\/\/heritageprinting.com\/blog\/wp-content\/uploads\/Newsletters_04-800x535.jpg 800w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><figcaption id=\"caption-attachment-2874\" class=\"wp-caption-text\">Newsletter Printing<\/figcaption><\/figure>\n<p><span style=\"color: #000000;\">Starting a newsletter is easy, keeping it populated with engaging content is the challenge, (I\u2019ll address that further down). I recommend purchasing a subscription to a newsletter template, we use <span style=\"text-decoration: underline;\"><a style=\"color: #000000; text-decoration: underline;\" href=\"http:\/\/www.marketingideasforprinters.com\/\">Marketing Ideas for Printers<\/a><\/span>. It provides a clean, easy to read and edit platform that exports to any print file format. <a style=\"color: #000000;\" href=\"https:\/\/www.google.com\/search?q=newsletter+templates&amp;oq=ne&amp;aqs=chrome.3.69i60l3j69i59j69i60j69i57.3929j0j7&amp;sourceid=chrome&amp;ie=UTF-8\"><em>\u201c<span style=\"text-decoration: underline;\">Google<\/span>\u201d<\/em><\/a> newsletter templates, and a plethora of available templates will appear.<\/span><\/p>\n<figure id=\"attachment_2888\" aria-describedby=\"caption-attachment-2888\" style=\"width: 350px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2888 size-full\" src=\"\/blog\/wp-content\/uploads\/mifp-logo.jpg\" alt=\"Marketing Ideas for Printers\" width=\"350\" height=\"280\" srcset=\"https:\/\/heritageprinting.com\/blog\/wp-content\/uploads\/mifp-logo.jpg 350w, https:\/\/heritageprinting.com\/blog\/wp-content\/uploads\/mifp-logo-300x240.jpg 300w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><figcaption id=\"caption-attachment-2888\" class=\"wp-caption-text\">Marketing Ideas for Printers<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #000000;\"><em>\u201cYou always get what you pay for!\u201d<\/em><\/span><br \/>\n<span style=\"color: #000000;\"> I never\u00a0recommend free templates.<\/span><\/p>\n<p><span style=\"color: #000000;\">We like Marketing Ideas for Printers, they provide print related content with enriching insights, and thought provoking articles. We can easily add our original copy and images to replace the stock data. I believe a quality newsletter template should have no more than half stock content.<\/span><\/p>\n<p><span style=\"color: #000000;\">\u00a0<\/span><\/p>\n<p><span style=\"color: #000000;\">Areas we control in our newsletter:<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\"><strong>Cover<\/strong>: original art creates the theme of the newsletter<\/span><\/li>\n<li><span style=\"color: #000000;\"><strong>Employee<\/strong> <strong>Spotlight<\/strong>: place a face with a name and increase customer assurance<\/span><\/li>\n<li><span style=\"color: #000000;\"><strong>Holiday<\/strong>: an interesting insight into holidays: <span style=\"text-decoration: underline;\"><a style=\"color: #000000; text-decoration: underline;\" href=\"http:\/\/www.officeholidays.com\">officeholidays.com<\/a><\/span><\/span><\/li>\n<li><span style=\"color: #000000;\"><strong>Community<\/strong>: give back to your community, it demonstrates good will<\/span><\/li>\n<li><span style=\"color: #000000;\"><strong>Center<\/strong> <strong>Spread<\/strong>: featured product\/service in the newsletter<\/span><\/li>\n<li><span style=\"color: #000000;\"><strong>Full-page<\/strong>: single page product\/service feature<\/span><\/li>\n<li><span style=\"color: #000000;\"><strong>5 Fun Facts<\/strong>: interesting facts from the publication<\/span><\/li>\n<li><span style=\"color: #000000;\"><strong>Customer Spotlight<\/strong>: nothing says <em>\u201cwe appreciate your business\u201d<\/em> like seeing your business in print<\/span><\/li>\n<\/ul>\n<figure id=\"attachment_2872\" aria-describedby=\"caption-attachment-2872\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><a style=\"color: #000000;\" href=\"https:\/\/heritageprinting.com\/products\/newsletter-printing.php\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2872\" src=\"\/blog\/wp-content\/uploads\/Newsletters_03.jpg\" alt=\"Newsletters\" width=\"800\" height=\"535\" srcset=\"https:\/\/heritageprinting.com\/blog\/wp-content\/uploads\/Newsletters_03.jpg 1200w, https:\/\/heritageprinting.com\/blog\/wp-content\/uploads\/Newsletters_03-300x201.jpg 300w, https:\/\/heritageprinting.com\/blog\/wp-content\/uploads\/Newsletters_03-768x513.jpg 768w, https:\/\/heritageprinting.com\/blog\/wp-content\/uploads\/Newsletters_03-800x535.jpg 800w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><figcaption id=\"caption-attachment-2872\" class=\"wp-caption-text\">Newsletters<\/figcaption><\/figure>\n<p style=\"text-align: center;\"><span style=\"color: #000000;\"><strong>CONTENT<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">Content is the key ingredient to a successful newsletter. Good copy will get read, impressive imagery starts the reading. Every marketing department needs a qualified copywriter; this person creates the copy, checks the spelling and grammar<\/span><\/p>\n<figure id=\"attachment_2878\" aria-describedby=\"caption-attachment-2878\" style=\"width: 195px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2878 size-full\" src=\"\/blog\/wp-content\/uploads\/ginger.jpg\" alt=\"Ginger\" width=\"195\" height=\"257\" \/><figcaption id=\"caption-attachment-2878\" class=\"wp-caption-text\">Ginger Girl<\/figcaption><\/figure>\n<p><span style=\"color: #000000;\">and writes articles that are easy to read and informative. I write in Microsoft Word and use <span style=\"text-decoration: underline;\"><a style=\"color: #000000; text-decoration: underline;\" href=\"http:\/\/www.gingersoftware.com\/\">Ginger<\/a><\/span> as an additional spelling and grammar checker. We also employ a part-time English professor to proof our newsletters.<\/span><\/p>\n<p><span style=\"color: #000000;\">\u00a0Copy can come from previously posted blogs, press-releases and your company website, other sources can provide quality content for holidays and spotlights.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #000000;\"><u>Always accredit the source for data used<br \/>\nfrom 3<sup>rd<\/sup> party websites<\/u>.<\/span><\/p>\n<figure id=\"attachment_2867\" aria-describedby=\"caption-attachment-2867\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2867\" src=\"\/blog\/wp-content\/uploads\/Tish.jpg\" alt=\"Tish McClanahan\" width=\"800\" height=\"491\" srcset=\"https:\/\/heritageprinting.com\/blog\/wp-content\/uploads\/Tish.jpg 1200w, https:\/\/heritageprinting.com\/blog\/wp-content\/uploads\/Tish-300x184.jpg 300w, https:\/\/heritageprinting.com\/blog\/wp-content\/uploads\/Tish-768x471.jpg 768w, https:\/\/heritageprinting.com\/blog\/wp-content\/uploads\/Tish-800x491.jpg 800w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-2867\" class=\"wp-caption-text\">Tish McClanahan<\/figcaption><\/figure>\n<p style=\"text-align: center;\"><span style=\"color: #000000;\">LAYOUT, PRINT, BINDING &amp;\u00a0FULFILLMENT<\/span><\/p>\n<ol>\n<li><span style=\"color: #000000;\">We have a print designer: Tish McClanahan is proficient in design, layout, and typography, specifically for printed publications. Understanding print design is not typical for most graphic artists, it\u2019s a unique branch of graphic design.<\/span><\/li>\n<li><span style=\"color: #000000;\">Once your newsletter is proof approved, it\u2019s ready for print. The number of newsletters printed determines how to print; 1000 or less copies are most cost effectively printed on a digital printer, 1000 or more are best printed on a sheet-fed press.<br \/>\n<\/span><\/li>\n<li><span style=\"color: #000000;\">Binding options include stitching, paste bound, tri-fold, tape-bound or perfect-bound. This is dictated by the number of pages and the quality of the newsletter. We recently switched to <span style=\"text-decoration: underline;\"><a style=\"color: #000000; text-decoration: underline;\" href=\"\/blog\/there-is-a-better-way-paste-bound-booklets\/\">paste-bound<\/a><\/span> for our newsletter, and our postal carrier loves us for it.<\/span><\/li>\n<li><span style=\"color: #000000;\">Newsletter fulfillment places your work in the hands of your readers. If you click on the paste-bound link above, you will read why postal workers loathe staples in newsletters, <a href=\"https:\/\/heritageprinting.com\/products\/magazine-printing.php\">magazines<\/a> and <a href=\"https:\/\/heritageprinting.com\/products\/booklet-printing.php\">booklets<\/a>. Our fulfillment services are designed to cater to your readers and the postal workers.<\/span><\/li>\n<\/ol>\n<figure id=\"attachment_2871\" aria-describedby=\"caption-attachment-2871\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><a style=\"color: #000000;\" href=\"https:\/\/heritageprinting.com\/products\/newsletter-printing.php\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2871\" title=\"Booklet Printing\" src=\"\/blog\/wp-content\/uploads\/Newsletters_02.jpg\" alt=\"Newsletters\" width=\"800\" height=\"535\" srcset=\"https:\/\/heritageprinting.com\/blog\/wp-content\/uploads\/Newsletters_02.jpg 1200w, https:\/\/heritageprinting.com\/blog\/wp-content\/uploads\/Newsletters_02-300x201.jpg 300w, https:\/\/heritageprinting.com\/blog\/wp-content\/uploads\/Newsletters_02-768x513.jpg 768w, https:\/\/heritageprinting.com\/blog\/wp-content\/uploads\/Newsletters_02-800x535.jpg 800w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><figcaption id=\"caption-attachment-2871\" class=\"wp-caption-text\">Newsletters<\/figcaption><\/figure>\n<p style=\"text-align: center;\"><span style=\"color: #000000;\"><em>&#8220;Print never died, the Internet did not kill it. Print will never go away!&#8221;\u00a0<\/em><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #000000;\">Quality content on an engaging platform will keep your readers asking for more.<\/span><\/p>\n<figure id=\"attachment_2868\" aria-describedby=\"caption-attachment-2868\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><a style=\"color: #000000;\" href=\"https:\/\/heritageprinting.com\/products\/newsletter-printing.php\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2868\" title=\"Booklet Printing\" src=\"\/blog\/wp-content\/uploads\/Newsletters_05.jpg\" alt=\"Newsletters\" width=\"800\" height=\"535\" srcset=\"https:\/\/heritageprinting.com\/blog\/wp-content\/uploads\/Newsletters_05.jpg 1200w, https:\/\/heritageprinting.com\/blog\/wp-content\/uploads\/Newsletters_05-300x201.jpg 300w, https:\/\/heritageprinting.com\/blog\/wp-content\/uploads\/Newsletters_05-768x513.jpg 768w, https:\/\/heritageprinting.com\/blog\/wp-content\/uploads\/Newsletters_05-800x535.jpg 800w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><figcaption id=\"caption-attachment-2868\" class=\"wp-caption-text\">Newsletters<\/figcaption><\/figure>\n<p><span style=\"color: #000000;\">Call us for a quote on your next newsletter, booklet, magazine or any commercially printed project. We strive to be competitive and always provide the best customer service.<\/span><\/p>\n<p><span style=\"color: #000000;\">Sign up for our newsletter: <span style=\"text-decoration: underline;\"><a style=\"color: #000000; text-decoration: underline;\" href=\"https:\/\/heritageprinting.com\/newsletter.php\">here<\/a><\/span><\/span><\/p>\n<div class=\"sec-btn-box desktop-view\"><a class=\"bg-btn sec-btn text-white\" href=\"\/quote-form.php\">Get a Quote<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Company newsletters are an excellent portal to connect with your client base. Monthly, quarterly or on any delivery schedule, satisfy your audience with a newsletter that will be read and saved far longer than any email. Starting a newsletter is easy, keeping it populated with engaging content is the challenge, (I\u2019ll address that further down). [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2873,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[73],"tags":[],"class_list":["post-2875","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publications"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/heritageprinting.com\/blog\/wp-json\/wp\/v2\/posts\/2875","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/heritageprinting.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/heritageprinting.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/heritageprinting.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/heritageprinting.com\/blog\/wp-json\/wp\/v2\/comments?post=2875"}],"version-history":[{"count":25,"href":"https:\/\/heritageprinting.com\/blog\/wp-json\/wp\/v2\/posts\/2875\/revisions"}],"predecessor-version":[{"id":4808,"href":"https:\/\/heritageprinting.com\/blog\/wp-json\/wp\/v2\/posts\/2875\/revisions\/4808"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/heritageprinting.com\/blog\/wp-json\/wp\/v2\/media\/2873"}],"wp:attachment":[{"href":"https:\/\/heritageprinting.com\/blog\/wp-json\/wp\/v2\/media?parent=2875"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/heritageprinting.com\/blog\/wp-json\/wp\/v2\/categories?post=2875"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/heritageprinting.com\/blog\/wp-json\/wp\/v2\/tags?post=2875"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}