How Lobby Signs Will Improve Your Business.

Improve your customer experience.

Imagine a customer is coming to your location for the first time. They have pulled up directions on google maps and have followed them precisely. They park and get out of the car, look around to see a dozen possible doors that could be their destination. Anxiety arises as they embark on the hunt to finish their expedition to arrive at your location. Hopefully you have conveniently located signs to make this an easy task and they walk directly to the door to which the signs have lead them. They open the door and enter. From this point there are two likely scenarios:

  1. They are greeted by a smiling face sitting behind a desk that is ready to answer any questions. The first question being “Is this (your business name here)?”.
  2. They see a well designed and appropriately place lobby sign that has already answered their first and biggest question.

The first scenario is a customer experience when there is no lobby sign. The time between them entering what is likely to be your office and them confirming it IS your office might seem small but for some it’s a long moment of uncertainty. This is at least a moment of discomfort that is at the forefront of your on location customer experience. 


Now imagine that same customer walking into your business and even before they fully enter the building they see your lobby sign that says “You are at the right place”. There is an automatic sensation of relief as their destination has been confirmed and they can relax and start to enjoy the rest of your customer experience. Given that their experience started long before they reached your business location, you should be mindful of every step, especially that first step they take across the threshold of your business. It may seem like a small improvement when considering one experience but scaling it up to one hundred customer experiences a week and it will quickly become a good investment to improve even half of those experiences. 

Create a lasting first impression.

Entering your lobby is the actual first impression your customers will have. You have a website, and probably sales people that may have hinted at what your company is and what you are about but entering your office lobby or waiting area is the first tangible example of what you want to portray to them.  We are visual creatures by nature and the scenery, interior design, choice of lighting and most of all signs and graphics play a large role in the visual impact and impression we get upon entering and take with us when we leave. With lobby signs and graphics you have the power to form that first and lasting impression and cater it to the benefit of not only your business, but both your present and future customers. 

Invoke positive emotions.

When we enter an environment, like a business, there is an effect that environment will have on our attitude and behavior. In fact, there is enough evidence of this to support a new field of study that was introduced in the 1960’s called Environmental Psychology which explores the effects our environment can have on us. Decades of research has shown that light sources and direction, the colors used for the walls, the texture of the upholstery, even the height of the ceiling can invoke a positive or negative emotion. It’s not a far stretch to include visual graphics like lobby signs or custom wall graphics in the way they affect the occupants of that environment. With a well designed and crafted lobby sign, wall wrap or other interior design graphic elements you can create a calming sense of warmth, invigorate creativity or invoke a feeling of security when someone enters your lobby. You could even disrupt a positive disposition by lacking any interior design appeal or branding graphics to show you are committed to a great experience. 

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Improve brand credibility.

When you enter any one of a nationally recognized brand’s locations you will undoubtedly see branded graphics and signage somewhere, if not everywhere. From large logo emblazoned lobby signs to custom printed wall paper covering the entirety of the interior, there are elements that create a sense of credibility and notoriety. It’s a symbolic element to this brand’s consistency and credibility and it unifies all the locations so you know you can expect the same level of service from any of their locations. This kind of credible brand representation can be utilized for your business whether it is one location or many. If it is your first location it will appear that you are much larger than just this office which will only relax most customers. Well designed graphic elements portraying your business in a credible way will improve your brand’s credibility one experience at a time as well as improving the customer experience when they are there. 

Heritage Printing has experienced designers and project coordinators that are adept in turning your brand into flawless and intentional lobby signs and graphics. From a professional standoff mounted acrylic sign or rustic wooden sign with dimensional letters to custom printed textured wall paper we can turn your office lobby into an ideal visual environment to receive your guests.

8 Ways to Stand Out at Your Next Trade Show

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Whether this is your first trade show event or your tenth, there’s no question, you want to stand out. Ideally, you’d like to be the only booth in sight, if not at least the star of the show. Being the sole exhibitor at a convention that still draws thousands of people is a little far-fetched, but that doesn’t mean it can’t seem that way for your attendees. Here are eight ways that are sure to help you stand out at your next tradeshow and be the talk of the town for years to come.

  1. Start Before You Get There

Your trade show doesn’t start when the people are let in to see your amazing exhibit and take all of your swag. This trade show started the moment the last trade show ended. Ok, not quite, but that is how you should look at it.

Tip: You should start planning and marketing your booth way before the show starts. Create a hashtag, send an email letting people know you are going to be there, create a call out for the tradeshow on your website. In the month or two leading up to your show, getting the word out about your amazing trade show display will have people lining up to see YOU.

  1. Build up

If this is your first trade show and you’ve never walked into a mile-long convention center, expect to find a sea of people among a thousand logo’d pillars.  You want to make sure your booth is easy to find and stands out among the crowd.

Tip: When designing your booth make it as tall as possible. The taller the booth, the higher your flag, the easier it is to be found. With a taller booth, you can get better exposure without paying as much for renting a larger booth space. Once way to achieve this, is to design custom event towers, that can reach up to eight feet tall. Another way to attract attention using height, is to hang event banners, or meter boards above your booth.
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  1. Color Choices

When you design your event display you want to make sure your booth is true to your brand, but you also want to attract attention.

Tip: Use vibrant colors. Implementing bright, bold colors into your event display will help your booth catch eyes. If you want to take this a step further, you can do some competitive research to help you select the best colors to implement into your display. Look into the other brands that will be attending the tradeshow and see what colors are commonly used in their logos and websites. If you start to see a trend of blue and blue logos, you may consider using colors like orange or yellow to stand out.

  1. Activity in Your Booth

Aside from visual elements in your display, you can also attract attention through commotion. We have a natural curiosity to give our attention to things other people are interested in.

Tip: Create activity in your booth by holding games, contests, or timed trials for your attendees

to compete in. Display a scoreboard to keep track of the highest scores and award the highest score with something cool at the end of the event. These types of competitions create opportunities for people to not only see and talk with your brand, but to have a memorable experience with your brand.

  1. Journey Through the Booth and Story-telling

Keep in mind, getting people to your booth is not your only goal. After you have captured attention with your booth, you want to engage with your audience. Your main goal is to communicate a targeted message to your audience.

Tip: You don’t want to waste time and money on a beautiful, engaging trade show display without putting thought into the message. Use your convention display to take your booth visitors on a journey. Spend some time planning out a great story worth sharing with your audience. Think about the message you want them to walk away with, and how your display can express that. For example, you could tell the story of your brand, how the company has gotten where it is, or even what your company wants to accomplish. Once you have your story planned, you can use strategically placed graphic displays to tell share that story and really connect with your audience.

  1. Unique Swag

When your audience leaves your booth, you want your brand to stick with them throughout the tradeshow and after they return home. Aside from creating a memorable experience, you can give them something tangible to take with them.

Tip: Don’t just give away marketing materials, put some thought into a giveaway item. Everyone has the pen, the koozie and the reusable swag bag. Give away something unique, something memorable. What you decide to give away will be different depending on your type of business of course, but you can always think outside of the box. For example, if you’re a florist, maybe give away a business card with seeds and planting instructions. Your giveaway doesn’t have to be over the top. A simple but unique giveaway can leave a lasting impression.

  1. Know Your Competition

Annual trade shows tend to be well documented by media outlets, as well as tradeshow sponsors. You should use this to your advantage.

Tip: Have some due diligence, and research previous tradeshows. You can see what your competitors have done in the past and think about what they are going to bring to the table this year. A lot of trade shows exhibitions don’t get a makeover every year so there’s a good chance you can find out exactly with what you’ll be competing. You don’t need to research every competitor, but you can browse the competition to have an edge.

  1. Invest in a Great Display

After you have invested so much time and energy into planning, preparing, and setting up your exhibit, you want to be able to step back, take a look and admire your booth. Unfortunately for some sponsors, they will look at their own exhibit and be disappointed.

Tip: Make the most of your next tradeshow exhibition opportunity with high quality displays and convention materials. You are going to be directly competing with dozens, if not hundreds of other sponsors for attention, so make sure you stand out in a good way. Instead of just a table with giveaways,  you can enhance your booth by combining different event elements like retractable banner stands, table runners, and fabric backdrops for a complete look. While your business may have high quality products and services to offer, a low quality display will send the opposite message to your audience. It pays unseen dividends to have a potential client think highly of the quality and design of your tradeshow booth, since it may be the first impression you are making on potential clients and customers.

Heritage Custom Signs and Displays specializes in designing, printing, and installing high quality trade show displays. We know what it takes to make your booth stand out from the crowd of competitors. With decades of experience we have a team of experts, the skills, and the state-of-the-art large format printing technology to help you make your mark on your next event. Get a quote now.

Self-Publishing a Children’s Book

With the best intentions, you’ve decided to write and publish your first children’s book, now it’s time to do some research. Best intentions often lead us into the field of stress and financial despair.

Here’s some tips that can help you avoid the downsides and make your book a positive influence on children, parents and yourself.

#1 Pictures sell books!

Hire a quality illustrator, one that is experienced with children’s books and understand your purpose. Find someone you will like working with, because if successful, you will write another book.

#2 Patience pays!

Don’t get in a huge hurry, haste makes waste and the last item on your to-do list is produce a sub-par product. Take the time to proof your work, have an English major suggest edits and be prepared for a few edits. Illustration also takes time; transparent communication will alleviate misery.

#3 Find a printer you trust!

Quality writing, deserves quality book printing, do not shop on price, it will disappoint you many times. Interview several printers to ascertain one you are comfortable working with.

#4 Marketing is tough!

With the perfect children’s book in-hand, how do you get it in the hands of your readers? Book readings at elementary schools always place you in front of your audience, leave them with an easy option to “give Mom” so she can order your book. Social media can be tremendous for promoting a book. Hiring a publisher may help sell some books, but the cost may extinguish your profits.

“Your good intentions will never overshadow your deeds.”Bruce M. Morgan

Helping children is paramount to our success, providing them with an educational book, with engaging artwork can possibly motivate children far past our beliefs.

 

Kevin Smith
Marketing Manager
Heritage Printing