Marketing for Printers – Blogging

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Content Marketing has grown to immense proportions, due in part to the growth of WordPress. Gone are the days of creating a piece of content for your webmaster to upload to your website, now we use WordPress to access our websites and blogs and publish content instantly.

WordPress originated as an open-source (software for which the original source code is made freely available and may be redistributed and modified) blogging platform, and it developed quickly to become the number one website platform, all the while upgrading their blog capabilities.

Learn to Blog

But how do you blog?

Blogging is an oxymoron, it’s simply complex. It’s an activity of creating content to promote your business or service that is simple because you can just start typing and click post, the complex part is how to write to be effective.

How to write blog posts.

Research your topic: Don’t start writing and hope you are right, do the research to make certain you’re right. In today’s digital world of artificial intelligence and machine learning, there is no room for error, you will be caught and possibly punished somehow. Make sure you understand the topic before you type.

Write blogs for Humans

Write for humans: I know that sounds dumb, but too many people write to try and get rankings on a search engine and forego the human aspect. There is a way to write for humans and get rankings ~ keep reading ~ Search engines have advanced to focusing on visitor satisfaction, writing for humans is more important than writing for search.

Write for search engine rankings: ~ told you I’d cover this ~ Prepare by researching the appropriate phrases and semantic (words related to another word like: book – printer) phrases that people use to search for what you are writing about. Take this data and write for humans and you accomplish both tasks.

Don’t keyword stuff: Old school SEO was putting the target term in your content numerous times to rank. The search engines quickly labeled this as “Spam” and began demoting pages, yes, your blog post is a web page. The number of times you can reference a phrase is a matter of opinion, I believe that longer articles (800+ words) can use the same phrase more often, while shorter posts (300- words) should avoid using the same phrase more than three times.

Post a Blog

Images and typography: Use quality imagery to support your topic, screen prints can be very effective, depending on your subject. Break the text up with the images to create white space on the page, this helps the reader stay in place and keeps them reading more than they may initially want to (that’s typography).

Blogging can be fun if you enjoy writing, if not it can be a chore that is despised, your feelings will come through your writing. If you are feeling bad or irritated, choose another time to write a blog post. Having an open mind and enjoying writing posts helps me write a more engaging article. Many times, I have started an article, only to walk away because my heart was not in my writing that day. Feel good about what you do, and it will show!

PS: Use snippets of your posts in your social media accounts with links to your blog.

Kevin Smith
Marketing Manager
Heritage Printing

2018 Paper 4 Teachers Paper Drive

We distributed 6990 lbs of paper
to 233 teachers at our 2018 Paper Drive!

Thank you to all the SoMD teachers that attended the paper drive, it was a success because of you.

We ask, if possible, that you take pictures of your students using the paper and share with us via email and put on your social media feeds with the hash tag #Paper4Teachers.

If You Read One Article About Saddle Stitched Books, Read This One

Book Printing Services

Saddle Stitched Booklet

Saddle stitched books are not new, they have been a staple (yes, that’s a pun) in the printing industry since the turn of the first century. It’s your graphics that make a booklet unique and remembered.

Book Printing Services

Saddle Stitched Booklet

Printing and binding books have been our history since 1977, we started in a small garage in Leonardtown, Maryland, and now we are a multi-million commercial printer occupying over 6000 square feet of production and design space.

Designing a booklet is much more than hiring a graphic designer, it’s inputting your company brand to hundreds and possibly thousands of readers and potential customers.

Book Printing Services

Saddle Stitched Booklet

That’s where experience plays an important role, we are here to help, not just print and deliver. Our mission is to make sure your booklets, magazines and catalogs look great, feel great and represent your business positively.

We accomplish that mission by purchasing the best printers, hiring the best print masters and investing in continuing education. We never sit on our laurels, we strive to get better every day, and with every print job.

Book Printing Services

Saddle Stitched Booklet

We start with outstanding customer service, let’s face it, even the best product at a great price does not overshadow a bad customer experience. Our transparent communication will keep you “in the loop” so there are no unexpected surprises.

Prepress will take your file and ensure the print, type and graphics are set correctly. If you need us to help with your layout or graphics, we can help. Our prepress department has over 30 years’ experience in the print industry.

Book Printing Services

Saddle Stitched Booklet

Our printing process offers digital offset and sheet-fed printing for high quality booklets. Our processing engineers will trim the booklets to size and package them for fast delivery or convenient pickup.

Heritage Printing & Graphics
We Know Print, and We Also Know
& Appreciate You, Our Customer!

Kevin Smith
Marketing Manager
Heritage Printing