Self-Publishing a Children’s Book

With the best intentions, you’ve decided to write and publish your first children’s book, now it’s time to do some research. Best intentions often lead us into the field of stress and financial despair.

Here’s some tips that can help you avoid the downsides and make your book a positive influence on children, parents and yourself.

#1 Pictures sell books!

Hire a quality illustrator, one that is experienced with children’s books and understand your purpose. Find someone you will like working with, because if successful, you will write another book.

#2 Patience pays!

Don’t get in a huge hurry, haste makes waste and the last item on your to-do list is produce a sub-par product. Take the time to proof your work, have an English major suggest edits and be prepared for a few edits. Illustration also takes time; transparent communication will alleviate misery.

#3 Find a printer you trust!

Quality writing, deserves quality book printing, do not shop on price, it will disappoint you many times. Interview several printers to ascertain one you are comfortable working with.

#4 Marketing is tough!

With the perfect children’s book in-hand, how do you get it in the hands of your readers? Book readings at elementary schools always place you in front of your audience, leave them with an easy option to “give Mom” so she can order your book. Social media can be tremendous for promoting a book. Hiring a publisher may help sell some books, but the cost may extinguish your profits.

“Your good intentions will never overshadow your deeds.”Bruce M. Morgan

Helping children is paramount to our success, providing them with an educational book, with engaging artwork can possibly motivate children far past our beliefs.


Kevin Smith
Marketing Manager
Heritage Printing

Marketing for Printers – Content

Content is King! We’ve heard that as an absolute truth, since Bill Gates published an essay with that title in 1996, but what content do we create?

Deciding what content to create is more difficult for some than creating the content. Topics that attract attention are difficult when you’re in the printing industry, printing topics can become redundant quickly.

2 Ways to create engaging topics

  • Portent’s Content Idea Generator is an online tool that will take your keyword or key phrase and assist with suggestions for topics. The software will break down each segment and define how it impacts your topic. Clicking the refresh button will cycle another suggestion. You can cycle through numerous suggestions to find one that you’re comfortable with. Portent’s also offers writing tips and content strategies.
  • Answer the Public takes your keyword and generates a plethora of often asked questions regarding your keyword. The software delivers images and a downloadable spreadsheet and the option to toggle between visual results or data-based results. ATP provides questions, prepositions, comparisons, alphabeticals and related suggestions, using a “cheeky” gentleman in a turtleneck sweater. I entered the word “content” and 972 suggestions were provided in several seconds.

Another avenue for content creation is improvements to your facility, staff additions, awards received, events attended and sponsorship’s. These are areas that potentially offer an opportunity to generate quality content that is unique.

Customer stories are excellent opportunities to produce real world information. Your customers will read and share your article and be more inclined to revisit you for future business. I especially like to put customers in our newsletter.

Instructional data can benefit your customer base, position you as an expert in your field and drive future business from curious visitors. Create data on how to use your product, how it’s made, why certain aspects are in place and answer questions, all good ways to generate content.

Answer questions before they are asked, building a frequently asked questions document can be very valuable to your readers. If the data is large, consider including an index and use anchor links to online documents. Keeping it easy to access your info is vital to it being read

Rehashing the same product information is never going to attract the attention your time and energy deserve. Finding ways to be original, may come from within the confines of your company walls, this type of information adds a personable aspect to your writing, which is another benefit.


Kevin Smith
Marketing Manager
Heritage Printing

The First Thanksgiving

Thanksgiving is based on the colonial Pilgrims of 1621 harvest meal. The Pilgrims were so thankful to be in America, to have new homes, away from the oppression of England, and their first successful harvest, that they held a large feast.

The celebration continued over many days focusing on prayer, as the original Pilgrims were steeped in their religious beliefs. They believed through their faith and determination, they survived a brutal winter and were blessed with a bountiful harvest. The immigrants were unknowing and unprepared for the upcoming extremes of the new country, and without the help of the Native Wampanoag Indians and their leader, Massasiot, the pilgrims would not have survived their first winter.

Less than a year after landing at Plimoth, the Pilgrims had successfully constructed seven homes, three storage facilities and a meeting place to congregate and pray. The Autumn celebration included; venison, seafood, duck, cabbage, corn and squash, there has never been a mention of eating turkey at the initial meal, also cranberry sauce and mashed potatoes had not been invented.

The Wampanoag Indians walked for two days to celebrate with the pilgrims, only to discover there was no shelter for them. The Wampanoags built their own shelter after arriving at Plimoth.

Between meals and prayer, the group sang, danced and played games. The Wampanoag taught the pilgrims a game involving tossing a small ring onto a pin and the English competed in target shooting, other games were played with the children.

Kevin Smith
Marketing Manager
Heritage Printing