Colorway Agency Client Spotlight
Table of Contents
Heritage Printing, Signs & Displays recently collaborated with the Colorway Agency to transform the retail storefront of the atmos outlet in Washington, DC with new storefront graphics and custom point of purchase displays.
The Colorway Agency is a Brooklyn-based full-service marketing agency that specializes in serving clients in the sports, fashion, sneaker, and creative industries. The Colorway Agency services clients in the New York area as well as the eastern seaboard. One of their clients was atmos, a prestige clothing and lifestyle brand that had set up a new retail store in the historic Georgetown Neighborhood of Washington, DC.
Matt Fried from the Colorway Agency reached out to the team at Heritage Printing, Signs & Displays with the request to brand the new atmos storefront with graphics and a custom point of purchase display to help distinguish the retail space from other storefronts in the area. Given that the signage specialist at Heritage have had decades of experience with branding storefronts, fabricating custom displays, and working directly with both clothing and sporting good outlets, we were more than happy to bring the atmos retail outlet come to life.
The Components of Engaging Retail Signage
Matt Fried chose Heritage Printing, Signs & Displays specifically because the Colorway Agency wanted a reliable vendor to print and install new signage for the DC atmos storefront. Specifically, the new point of purchase displays included temporary adhesive vinyl wraps and window decals. The designs of these interior graphics were modeled after various animal patterns such as leopard spots, zebra stripes, and tiger stripes. Two Heritage installers arrived in the afternoon to begin the installation process. Spot On temporary adhesive vinyl was used for the interior and exterior windows, while the previous interior wall wraps were removed safely from the main display area. The store’s pillars were also wrapped with the same zebra stripe patterned vinyl. The Heritage installers matched the proofs to the final installed graphics and confirmed the details with the client while on-site to ensure accuracy and efficiency.
The Results of the Rebranded Storefront
Once the new storefront graphics, window graphics, point of purchase displays, and custom displays had been installed in the atmos storefront, the new clothing outlet was ready to attract DC area pedestrians to the dynamic retail space. Matt Fried from the Colorway Agency was thrilled with how the interior space had been transformed, saying “The installers were absolutely amazing and all the printing couldn’t have been better.” The Colorway Agency is planning to market more sports and clothing establishments in the Washington, DC and Mid-Atlantic regions soon and said that they would be eager to work with the Heritage team again for future projects.
Heritage Printing, Signs & Displays Produces Award-Winning Signage for Businesses in Washington, DC
Heritage Printing, Signs & Displays is a local, veteran-owned sign company serving Washington, DC, Baltimore, Maryland, and Charlotte, NC. Heritage is known for quality project management and customer service in support of clients’ commercial interior graphics, event signage, retail point of purchase displays, commercial printing, and direct mail.
#CommercialInteriorGraphics, #EventSignage, #RetailPointofPurchaseDisplays #CommercialPrinting #DirectMail
Heritage Printing, Signs & Displays
A Veteran Owned Company That Seeks To Honor God By Serving Others
2639 Connecticut Ave NW, Washington DC 20008 (202) 609-9761
2739 Interstate Street, Charlotte NC 28208 (704) 551-0700
2854 Old Washington Road, Waldorf, MD 20601 (301) 843-1995