Hornets Graphics in Uptown Charlotte

Overview

The Charlotte Hornets needed more than one temporary space while the final phase of the Re!magine Spectrum Center renovation was underway in Uptown Charlotte. A preview center in Fifth Third Center had to help fans and partners picture what was coming, while a temporary Hornets Fan Shop in Founders Hall had to keep retail active and easy to find during the arena work.

Heritage supported both environments with printed graphics and displays that turned renderings, logos, and retail touchpoints into a connected experience. The finished work brought together freestanding SEG fabric backdrops, brushed-metal-look dimensional letters, acrylic renderings, floor graphics, window graphics, and installation support so each space felt intentional from the first glance.

Project Goals + Background

Spectrum Center is home to the Charlotte Hornets in the heart of Uptown Charlotte, and the team’s renovation plan included major updates to fan-facing spaces before the building reopened for the next season. The preview center helped visitors engage with that story in a physical space, giving them a clearer sense of what was ahead before stepping into the finished arena.

At the same time, the official Hornets Fan Shop temporarily moved to Founders Hall at 100 N. Tryon Street, a familiar Uptown destination connected to the Bank of America Corporate Center. That meant the project had to do two jobs at once: create a polished walkthrough for the future of Spectrum Center and build a strong retail presence for fans in a second Uptown location.

Process + Solutions Delivered

• SEG Fabric Graphics: Matte black non-lit SEG frames with block-out graphics formed the preview center walls and the fan shop backwall, creating clean surfaces for renderings, messaging, and merchandise moments.
• Dimensional Letters: Brushed silver laminated letters and logos on black PVC identified premium destinations such as Founders Suite, Courtside Seating, Inner Circle Club, Super Suite, RE!magine, and Spectrum Center throughout the walkthrough.
• Acrylic Signs: Clear acrylic rendering panels, direct-printed on second surface and cleat-mounted, added a polished layer that let visitors study future arena views up close.
• Floor Graphics: A contour-cut Hornets floor decal carried the identity underfoot and helped tie the preview center together from the entry forward.
• Window Graphics: Die-cut exterior glass graphics, door graphics, and a QR code helped announce the temporary Hornets Fan Shop at Founders Hall and guide shoppers into the space.
• Installation Services: After-hours installation, frame assembly, test fitting, and scheduled removal kept the work aligned with building access, retail operations, and the broader renovation timeline.

Final Outcome

Together, the two environments helped the Hornets keep energy visible across Uptown Charlotte while Spectrum Center was being reworked. The preview center gave fans and stakeholders a stronger way to engage with what was next, while the fan shop kept the brand present in a high-traffic public setting during the transition.

The finished spaces balanced information, retail, and brand presence without feeling temporary or disconnected. By pairing large-format backdrop systems with smaller detail pieces like acrylic panels, floor graphics, and storefront graphics, the project created a clearer experience and a more polished bridge between renovation season and reopening.

Visit our Workplace Graphics, Environmental Graphics, Experiential Graphics, Corporate Graphics, Event Graphics, and Installation Services pages to explore more ways Heritage supports branded environments.

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