ServiceNow | Project Spotlight

Elevating the Event Environment

ServiceNow hosted a two-day, high-attendance program at the Charlotte Convention Center focused on putting AI to work for enterprise teams. The agenda concentrated on practical workflows, customer case studies, and hands-on sessions that connected technology leaders, partners, and practitioners.

Heritage produced and installed a coordinated mix of graphics and displays that supported guest flow from arrival to breakout rooms. The plan prioritized clear landmarks at registration, intuitive wayfinding along long corridors, and a consistent visual language that matched the profile of a national platform event.

Project Goals + Background

ServiceNow is a global cloud platform for digital workflows that unites data, AI, and processes on a single system to help organizations work more efficiently. The program in Charlotte extended that mission by convening users and partners to explore real-world applications and outcomes.

The client supplied artwork and locations. Heritage translated those files into venue-ready formats, aligned counts and sizes with room assignments, and sequenced production for an on-time install and clean removal. Throughout planning, the team referenced our Conference Graphics and Event Environments playbooks to maintain consistency across zones while coordinating Professional Installation around the convention center schedule.

Process + Solutions Delivered

• Meter Boards: Single- and double-sided boards established reliable touchpoints for schedules, room lists, and sponsor content.
• Column Wraps: Lower-panel treatments on two key columns marked the footprint near registration and framed high-traffic approaches.
• Window Graphics: Eight placements near the Richardson Ballroom terrace carried brand elements into glass while keeping daylight and visibility.
• Fabric Backdrops: A 10-foot display created a clean, photo-friendly focal point behind registration.
• Retractable Banner Stands: Portable messaging reinforced the theme at session doors and transitions.
• Conference Essentials: Easel signs, podium graphics, handheld lollipop signs, and directional arrows provided quick, flexible communication at decision points.
• Professional Installation: On-site assembly and application coordinated with venue operations for a smooth setup and strike.

Final Outcome

Registration, session entry points, and cross-corridor transitions read as one connected environment. Attendees found information at a glance, moved confidently between rooms, and experienced a consistent brand presence suited to a flagship regional program. The venue returned to standard operations on schedule with all elements removed cleanly.

Let’s Elevate Your Event Space

Environmental graphics do more than decorate. They communicate, orient, and transform. Explore our Event Environments solutions or Get a Quote | Contact Us