Company newsletters are an excellent portal to connect with your client base. Monthly, quarterly or on any delivery schedule, satisfy your audience with a newsletter that will be read and saved far longer than any email.
Starting a newsletter is easy, keeping it populated with engaging content is the challenge, (I’ll address that further down). I recommend purchasing a subscription to a newsletter template, we use Marketing Ideas for Printers. It provides a clean, easy to read and edit platform that exports to any print file format. “Google” newsletter templates, and a plethora of available templates will appear.
“You always get what you pay for!”
I never recommend free templates.
We like Marketing Ideas for Printers, they provide print related content with enriching insights, and thought provoking articles. We can easily add our original copy and images to replace the stock data. I believe a quality newsletter template should have no more than half stock content.
Areas we control in our newsletter:
Content is the key ingredient to a successful newsletter. Good copy will get read, impressive imagery starts the reading. Every marketing department needs a qualified copywriter; this person creates the copy, checks the spelling and grammar
and writes articles that are easy to read and informative. I write in Microsoft Word and use Ginger as an additional spelling and grammar checker. We also employ a part-time English professor to proof our newsletters.
Copy can come from previously posted blogs, press-releases and your company website, other sources can provide quality content for holidays and spotlights.
Always accredit the source for data used
from 3rd party websites.
LAYOUT, PRINT, BINDING & FULFILLMENT
“Print never died, the Internet did not kill it. Print will never go away!”
Quality content on an engaging platform will keep your readers asking for more.
Call us for a quote on your next newsletter, booklet, magazine or any commercially printed project. We strive to be competitive and always provide the best customer service.
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