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Magazine Printing – Interview with an Expert

Magazine Printing

Magazine Printing

One of the many things that Heritage Printing is known for is its magazines. With the CEO and owner, Joe Gass, having over thirty years of experience in the production of magazines, he has perfected the process: from the initial phone conversation, the proof, production, and delivery. Because of this experience and the guarantee to provide quality visual communication solutions, Heritage provides a piece of mind.

My interview with Joe provided great insight into his background and the magazine production process:

Bethany: What is your role in the magazine process?

Joe: “I’ve been consulting with clients about magazine printing for many years — probably about 30. I talk with them about what they are trying to achieve and go through the process of evaluating how they want to approach their markets and then I work up a quote for them.”

Magazine Printing

Magazine Printing

B: What should the client know when producing a magazine with Heritage?

J: “When they come to Heritage we are going to help them avoid land mines. We are going to be very clear and transparent about what is going on during the process and help them walk through some of the challenges they might have had with other companies in the past. Simply put, they will have a peace of mind. They will not have to worry about whether something was forgotten because we are constantly looking at all the different aspects. This is something that not every company does. Other companies might know about certain errors and not disclose them to the client until later when they can no longer make changes and perhaps disappointing the client.”

B: What is a popular order?

J: “Over the years we are finding that the quantities that people are wanting to produce are getting smaller. There seems to be a lot more magazines, but instead of tens of thousands of copies, it has gone down to thousands or hundreds — turning into micro-publishing. This is where Heritage thrives because we have the ability to come in and produce a quality piece that makes them unique and stand out against the competition. We can work with start-up publishers as well as ones that have been around a long time. We bring value either way.”

Magazine Printing

Magazine Printing

B: Can you explain the binding process?

J: We offer several ways to bind magazines, but two popular types are saddle stitched and perfect bind. It just depends on the page count and the type of the look you are going for. If you are doing something digitally, then we have the capability to do square stitch binding. Square stitch binding is cool because it allows the book to lay flat even if you have a lot of pages and it is not as pricey as perfect bind — we just stitch them in-line in the machine.

Magazine Printing

Magazine Printing

B: Why do you suggest Heritage for their magazine needs?

J: “Magazines are something that we are strategically capable of doing — we have the technology, both digital and offset, to be able to produce the finest award-winning quality all while doing it affordably. We also offer mailing services. Once their magazine is printed and they have mailing list subscribers, we can mail it out for them, so they do not have to worry about that aspect.”

Magazine Printing

Magazine Printing

B: What is your favorite magazine you have worked on?

J: “That’s a tough question. If I had to choose I would say the Heritage Printing monthly newsletter! It is an amazing piece with a lot of great tidbits about print, our clients, and products we use. It is truly fantastic.”

Newsletter Printing

Newsletter Printing

As you can tell from this interview, Joe is passionate about Heritage Printing and its clients. If you have any questions or concerns, Joe, or any of the Heritage staff, are more than happy to walk you through the printing process — to provide reassurance and peace with superior customer support.

Bethany Noel
Guest Blogger

The Cottage Gate

Newsletter Printing

Newsletter Printing

Newsletter Printing

The Cottage Gate is an informative monthly newsletter for the residents of the Columbia Cottage Assisted Living Community. The publication focuses on news and information from the previous month and information for the upcoming month’s events.

Community newsletters have many benefits:

  • Personalization, bringing relative information about residents for other readers to know

  • Calendars, helps all residents know of upcoming events

  • Activity pictures, engaging imagery from past events to motivate readers to get involved

  • Medical information, news and information regarding Medicare FAQ

  • Birthdays, celebrations for friends keeps the readers active and communicating

  • Holidays, events surrounding annual holidays

  • Monthly spotlight, residents and employees alike, helps put a name with a face

Newsletter Printing

Newsletter Printing

Heritage Printing has printed The Cottage Gate for over a year and since that time, I have read every issue and use it as a guide to engage my audience. Creating engaging content with attractive images is not the easiest monthly task I endure, so The Cottage Gate is a benefit to me as a newsletter editor.

Newsletter printing is an easy task for us, our advanced network of digital, offset and heat-set web printing technologies, produce the best quality and enables us to guarantee Pantone color matching of brands and logos.

Newsletter Printing

Newsletter Printing

We take your newsletter seriously and appreciate The Cottage Gate for their trust in us to provide a quality publication, delivered on their schedule.

Kevin Smith
Marketing Manager
Heritage Printing

Printing Self-Published Books the Right Way

Self-Published Books

Is there a right and wrong way to print a book? Obviously, there is, so let’s delve into how and why there are better methods of self-publishing.

Comments from unhappy non-Heritage customers:

 “The other printer had no clue to what my children’s book was about, he just wanted to print it his way, no options.”

 “My previous printer changed employees and the service is terrible now. The quality is much lower, and the respect is completely gone.”

Comments Heritage Printing Customers put on Google:

“We had such a pleasant time working with the staff at Heritage Printing & Graphics on a significantly large project. Lamar, Kevin, and other members of the team did a fantastic job. The finished product was lovely, and we were delighted with it!”Naomi Zeigler

“I needed a printer to print and mail a fundraising piece, so I googled and contacted several companies. Heritage got back to me quickly and offered several solutions. We ended up going with a self-mailer and are very happy with the results.”Bobbie Westmoreland

“Fantastic experience with Heritage in all aspects of the process, from printing options for pricing and timeline for delivery. This is a wonderful team to work with, especially when you’re in a pinch. We had a lot of moving parts and many voices involved, and they were helpful with streamlining the process and getting us a great quality product very quickly. Thanks to James and team for their great work! Looking forward to working together again.”Taylor Prochnow

Customer Service

The right way to self-publish entails good customer service coupled with a quality product at fair market values. The Heritage “Process” is centered on great customer service first and foremost, we want you to be very happy with your book, because when it’s time to reprint, we want to be your book maker.

Printers

Quality is critical, we utilize industry leading technology and printing equipment to DIP, direct image print, through our set of Ricoh printers. DIP empowers us to make saddle stitched books quickly for fast turnaround times.

Our Heidelberg is a sheet-fed, ink-based printer, bets utilized for large orders. It provides impeccable quality for orders over 1000 and larger volumes have substantially consumer friendly prices.

Experience

Heritage Printing & Graphics celebrated our 40th Anniversary in 2017! We are a preferred printer for numerous large companies because we understand their needs and have the knowledge to exceed their needs.

Self-Publishing may seem like a daunting task, but we take the frustration out of the printing process, here’s a link to a recent article I’ve written about self-publishing: https://www.heritageprinting.com/blog/the-dummies-guide-to-self-published-childrens-books/

More about me: I aspired to be a chef, (I still love to cook), but the chef’s life/career was not to my liking, so I kept it as a hobby. I began writing (but never finished) a cookbook with my original recipes. My train of thought: “Why put so much effort into a book I will promote, that has my name on it, only to endure a stressful, unsatisfying process, with the end resulting in a disappointing product?”

Kevin Smith
Marketing Manager (& very good cook)
Heritage Printing