Fleet graphics are one of the most affordable and effective ways to advertise your company.
Fleet Graphics DC
When we look at a company, the logo and branding are the first things we notice. UPS for example, has worked their branding into everything from their uniforms to their fleet of delivery vehicles. We instantly know who they are and what they do when we see their brown, boxy truck with yellow lettering. One way they and others have accomplished that brand recognition is through effective use of vehicle fleet graphics.
What are Fleet Wraps?
Fleet graphics are placed on the outside of a company vehicle promoting their brand. They usually come in the form of vinyl decals and vehicle wraps and can also incorporate vinyl lettering graphics.
Benefits of Fleet Graphics
A good fleet graphic creates a sense of professionalism your customers will be able to pick up on and communicate that you are professional and care about quality.
- Fleet graphics help create brand recognition. When a customer sees your vehicle with your logo and graphics, it reinforces your brand wherever you drive or park that vehicle. That means you’ll be top of mind should they ever need your products or services.
- Fleet wraps are cost effective. The cost per thousand impressions (CPM) of fleet graphics is cheaper than most any other form of advertising.
According a study conducted by 3M, one truck traveling around a city can net 16 million impressions in a year. Businesses who outfitted their commercial fleets with graphics also saw 15 times more name recognition than other advertising methods. Imagine the potential impact your company can have in Washington, DC or Charlotte, NC utilizing this very effective marketing strategy.
Important Things to Consider
There are a huge variety of designs and types of vinyl decals available to outfit your vehicles with that are durable and removable, and today’s printing technology allows you to outfit anything from a small carrier van to a semi-truck with a custom design very affordably. Some factors you’ll want to consider include:
The Type of Graphic
As stated above, there are three types of commercial fleet graphics: partial wraps with strategically placed vinyl graphics, full wraps and lettering. Each one can be adjusted to your specific needs and creatively utilized to make an eye-catching graphic, so choose the one that’s right for you and your budget.
Make sure your design is as good as it can be before you commit to one.
- What do you want it to say about your company?
- What mood and message do you want to communicate?
- How will it draw the customer in?
- Do you have a call to action?
- Is it memorable?
You’ll also want to place your design for maximum impact, so choose where you think it will be visible to the most people. Consider tailoring your vehicle decal to a certain audience if you’re in a specific area of the country or city. Parking your vehicles in high-visibility areas when not in use also ensures they’ll be working for you even when they aren’t being driven around town.
Finally, consider how durable you want the graphic to be. If you plan on changing it from time to time, you can opt for a more temporary adhesive that will keep your graphic stuck on, but remove easier when it’s time to switch it out. If you want your vinyl graphics on your fleet vehicle for as long as possible, choose a more durable material and more permanent adhesive.
We want to get to know you and your needs, so the first step in our process is scheduling a call to discuss your commercial fleet wrap needs, your budget and anything we may be able to help you with. We will also want to inspect the vehicles to insure there no unusual circumstances to consider including removal of existing graphics which can be challenging and times and could damage your vehicle if not handled properly. Once we’ve got the full scope of the project, we’ll create a timeline and provide you with a free estimate of cost.
Once the print is finalized, we’ll schedule an installation time with you and an onsite review of the graphic. We pride ourselves on out excellent service, expert installation and speedy turnaround time. We even offer expedited services for urgent jobs.
Why Heritage Printing?
We offer nationwide print services, while maintaining the quality, customer service and professionalism of being a local, veteran owned and operated business with locations in the Washington, DC and Charlotte, NC areas. We specialize in large-format printing services and can create high-quality, durable vinyl graphics for your commercial fleet – fast and affordable.
Heritage Printing has won over 300 awards and is a full-service commercial printing and custom sign company that has been in business since 1977. While some online-only businesses may offer cheaper products, you won’t get the hands-on professionalism of our local team of professional printers and installers that we provide in the Washington, DC and Charlotte, NC areas.
Vehicle Wrap FAQs
1. Do you provide custom vehicle wraps?
We do provide high quality branded vehicle wraps for companies of all sizes from one company car to a large fleet.
2. Will vinyl graphics damage the vehicles in my fleet?
Far from it. In fact, they can help protect your paint. A vehicle wrap, for example, can protect the paint on your fleet vehicles from exposure to UV rays, dirt, and scratches from light debris. As long as the paint on your vehicles is fully cured and free from damage, there should be no problems with adhering and later removing fleet graphics to your company vehicles.
3. How long will my vehicle decal last?
The right material can last several years. If your fleet is well cared for, a vinyl decal or wrap can last anywhere from two to three years. Even if exposed to the elements, they don’t usually start to show signs of aging for several years.
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IMPORTANT NOTICE: During the current Covid-19 crisis we continue to be OPEN for business at our Waldorf, Maryland and Charlotte, North Carolina production facilities. We are fully able to support ALL of your printing and signage requirements. Heritage is doing this while taking every precaution to keep our employees safe.